The youth are the vanguard of change. And they’ve changed the world of marketing forever. Brands can no longer dictate, they must now collaborate. At Instant Grass, we collaborate 24/7 with a network of the most connected, informed and influential young people, to create consumer-driven solutions for some of the best brands in the world. [...]
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Traditional research methods are increasingly obsolete. At Instant Grass, we pioneered a conversational approach to gathering insights and intelligence, to create a natural environment where honest thoughts and feelings are shared. Our grasses know they can be completely blunt with us, and that their words will go straight from their lips to the Marketing Director’s [...]
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Youth don’t believe what they’re told. At least, not when it comes to conventional marketing messages. The only people they believe are each other. We take a strategic approach to creating word-of-mouth for our clients, putting the ‘stickiest’ stories and content in the hands of the right people, and in the right places where the [...]
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We’ve been lucky enough to work with some of the most iconic youth brands in the world. Brands that recognise the need to talk with, not at, their consumers. We’ve also worked with a lot of brands in a lot of categories that might not appear to be for the youth. But these forward thinking [...]
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Over 200 delegates at the Cannes Lions Advertising Festival assembled on the beach at Cannes to stage the first ever Improv Everywhere mission: create the most exclusive party of the night! It goes to show that even if you create fake demand, others want to do and have what (the majoirty) are doing or have… [...]
FRIENDS AND FOES! IT’S FRIDAY! It’s raining outside but it is hot in the office. We are sharing our song of the day with you. Stand up. Get on your desk and dance. DAAYYYUUUUM. Football Friday!!!
I think that so many times companies embark on a social media campaign either because their competition is doing it or they feel they have to in order to keep up with the times.
I agree that before you embark on a social media campaign you need to decide - What exactly do you want to achieve? This will determine exactly which platform is the best for you - be it Facebook Fan Pages or a Twitter profile.
Social Media is about building relationships and engaging in conversation. If a company is not gonna put the time into their Facebook page for example there is really not point in having one. Post things that you know your customers want to read about, engage them by asking questions.
If used right social media can help companies not only engage with their customers but also help them collect valuable market research that they would not normally be exposed to.
So in short - Don't just do it for the sake of doing it! Have a clear plan and know what you want to gain from your social media project :-)
~ emma.n
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